Back to Events List


Building the GDPR into every stage of your project - Privacy by Design and Default - Seminar 2017

County Hall, Riverside Building, Belvedere Road, London, SE1 7PB
Thursday 07 September 2017, 10:00 AM - 12:45 PM

This seminar examined the impact of the General Data Protection Regulation (GDPR) on healthcare business intelligence – on both market research and data analytics. 

"There’s a lot in the GDPR you’ll recognise from the current law, but make no mistake, this one’s a game changer for everyone.”
- Elizabeth Denham, UK Information Commissioner, 17 January 2017

View the speaker presentations and Q&A (available to members only)

The Ethics & Compliance Committee’s goal is to help members navigate the detail of the GDPR, understand how it will impact their businesses and provide practical advice for members as they prepare.

It made clear the GDPR’s requirements and their implications, focusing on:

  • What the regulation requires
  • The guidance from the BHBIA, taking into account guidance from the MRS, the ICO and the EU’s Article 29 Working Party

Speakers represented a range of perspectives, including those from the commissioning client company, the market research agency and the fieldwork agency, and we were delighted to have guest speaker Dr Michelle Goddard, Director of Policy & Standards of the Market Research Society (MRS), with us too.  They provided information and guidance in short, sharp ‘bite sized pieces’ - and made clear the different roles and responsibilities of the key parties involved in the MR process. It also included a look at the impact of the GDPR on secondary data analytics as well as primary MR and attendees had the opportunity to put their questions to all the speakers.

The GDPR is going to make a difference to how all those involved in market research and data analytics handle personal data.  With its introduction less than a year away, now is the time for action!



10.00 Welcome and introduction
Rachel Medcalf, Adelphi Research UK / BHBIA Ethics & Complaince Committee Chair

10.05 Key concepts underpinning the GDPR
Dr Michelle Goddard, Director of Policy & Standards, MRS

For each topic below, the Ethics & Compliance Committee speakers will present guidance that is specific to: Client Company (Guy Murray, MSD), MR Agency (Jessica Santos, Kantar Health) and Fieldwork Agency (Mo Rice, M3 Global Research) The speaker will rotate between the 3

10.20 Commissioning the MR

10.30 Recruiting and reimbursing

10.40 Designing fieldwork

10.50 Conducting Fieldwork

11.00 Analysing, reporting and publishing

11.10 Closing off incl. retention and storage

11.20 Coffee Break

11.40 The implications of GDPR for Data Analytics
Matt Beckett, CSL (CompuFile Systems Ltd) / Data Analytics Team Lead, Ethics & Compliance Committee

12.00 Key steps to be taking
Catherine Ayland, BHBIA Ethics Consultant

12.10 Panel Q & A
All speakers - Rachel Medcalf, Ethics & Compliance Committee Chair to moderate

12.30 Concluding Comments
Rachel Medcalf, Ethics & Compliance Committee Chair

12.30 Close

Delegate Fee - £95 + VAT 

ONLINE BOOKING NOW CLOSED - If you have a query regarding an existing booking please email

PLEASE NOTE: This is a MEMBERS ONLY EVENT and is being held on the same day as the Members Exchange Forum - "Getting Real with Real World Evidence" and Summer Evening Event.

Please note any bookings made after 5pm on the 1st September will not be listed in the onsite delegate list. Bookings close 12noon on the 5th September