Not all analysis has the luxury of big budgets or lots of time to answer.

In these situations feeling confident and fully equipped to use tried and tested techniques can feel like a life saver! 

Purpose

Over time analysts pick up key techniques and tips that become go to methods for answering commercial questions. However, for those without any formal training these techniques can take several years to discover or become confident enough to use them when it matters. This course is intended to equip attendees with the knowledge, tools, and confidence to tackle a host of commercial questions themselves. A panel of industry experts have offered their most commonly used ‘everyday analysis’ techniques based on their experience. Typical commercial questions/tasks we are likely to cover include targeting, segmentation, potential planning, and territory alignment balancing.     

What can you expect?

Each technique will be explained in simple terms, followed by a practical session where attendees get to play with a working model and understand how to set it up. Finally a discussion section illustrates the types of projects or tasks the technique is useful for, so attendees understand how and when to apply it. Along with the course material attendees will get to keep their working models for future reference. Typical commercial questions/tasks are likely to cover: 

• Targeting 
• Segmentation 
• Potential planning 
• Territory alignment balancing

Who should attend?

This workshop is designed for new analysts looking to get a head start, through to those returning to analysis who may want to refresh their memory. It is suitable for both those working in Pharma companies or agencies who want to understand their client world in more depth. It may also be of value to executives in technical analytical roles who are not from a healthcare background and wish to understand the commercial applications of the analysis they perform in more detail.  

It may also be useful for recent attendees of Getting Started in Healthcare Business Insights as a follow on to the Secondary Data session and an introduction to commercial analysis and application.

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Speakers

This workshop will be run by Kate Stevens, Director of KES Consultancy. To find out more about Kate Stevens and her experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 19th September 2024. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.

Venue Accessibility: At Hamilton House full disabled access is available to all meeting rooms. If you have any queries please email admin@bhbia.org.uk

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