Make sure your new industry starts and graduate programme joiners are enrolled on this year's flagship Foundation Series course. 

Hit the ground running on your return to the office with a holistic overview of Business Insights roles and skills, connect with your peers and begin your Foundation Series journey for the next 12 months.

What can you expect?

This one-day workshop is aimed at those who are new to the pharmaceutical healthcare industry and working in Business Insights roles in both pharmaceutical companies and agencies. 

From drug development to Primary Market Research methodologies, Secondary Data sources and uses, to the role Ethics and Compliance plays throughout it all, this one-day workshop is the perfect opportunity for those new to the industry to swat up and hit the ground running and build an appreciation of the key knowledge, disciplines and skills needed for a successful career. Session included are:

• Outline of the NHS
• Molecule to Market Overview
• Secondary Data & Analytics 
• Primary Market Research 
• Guidelines & Legislation
• Careers in Business Insights

Hosted by a panel of industry experts, it provides an opportunity to ask role specific questions to those who have lived and breathed the job. It is also an invaluable opportunity for those new to the sector to meet others at the same stage and connect to a community of professionals that may span their Insights careers.      

The day is ended with an informal networking visit to a nearby pub - giving attendees the opportunity to chat with their fellow students ands hosts and build valuable industry bonds and connections. This can be a great way to find a friendly face in the crowd at future BHBIA events!

Who should attend?

It’s suitable for permanent new starters, as well as placement students and short-term interns. Employees who are experienced in Business Insights roles but who are new to pharmaceuticals will also benefit from attending (e.g. market researchers moving from consumer to healthcare roles). However, the course is not recommended for people who are experienced in other areas of the pharmaceutical industry (e.g. sales representatives moving into Head Office). 

Agenda

To see full details of the day and detailed timings please expand the section below:

This workshop forms part of the BHBIA's new Foundation Series: a collated set of suggested workshops, online study, Legal & Ethical Guidelines training, and networking opportunities for those new to UK Healthcare Business Insights roles. 

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Speakers include:

Kruti Popat

Kruti leads a Customer Experience function at Boehringer Ingelheim and is passionate about unlocking the power of data driven decision making across the life sciences ecosystem. She brings 25 years of experience from pharma (Takeda), biotech (Galapagos Biotech) and data/strategic consultancy (IMS/IQVIA)

Steve Lowery

Steve has over 25 years’ experience in the Business Intelligence field, having started out as a graduate on the agency-side. As well as holding senior positions within two large agencies, he has also had 2 spells working client-side at different Pharma companies during his career. In 2011, Steve co-founded the agency RedLeaf Research and has enjoyed delivering actionable insights from both qualitative and quantitative research to clients over the last 14 years. He has also been a regular speaker at BHBIA conferences and training courses over many years.

Yuliya Fontanetti

Having worked in the healthcare market research arena for most of her career, Yuliya’s passion for uncovering research insights has been supported by gaining robust experience across numerous therapy areas and methodological approaches over the years. Through her avid interest in high quality data and a real fascination with healthcare research, Yuliya has developed extensive data collection expertise and the desire to deliver ‘gold standard’ within MR by combining the drive for innovative approaches with guideline adherence and understanding. A naturally keen ambassador for ethical compliance and guidelines, Yuliya joined the BHBIA Ethics & Compliance Committee in early 2018 to help drive compliance across the industry and has since spoken at several successful BHBIA events, eventually taking up a position as the Chair of the Committee in 2024.

Srividya Sekar

Srividya is currently an Engagement Manager at IQVIA with deep expertise in analytics and strategic insight generation, particularly within the healthcare sector. With over a decade of experience in healthcare consulting, she leads initiatives that harness data and generate insights to drive commercial decision-making. Her expertise lies in translating complex datasets into clear, actionable strategies. Her passion is to drive innovative data interrogation techniques to bridge the gap between analytics and business impact.

Viv Farr

Viv has over 25 years experience in healthcare market research.  Former Director at Cello and now 11 years as Managing Director at Narrative Health. 

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion, and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

This is a paid event, a 10% Early Bird discount is offered on bookings made on or before 24th July 2025. For bookings made after this date standard fees apply. Please note you must be logged in if you are a member or join as a registered user to book online:

Cancellation Policies: for Early Bird bookings the full fee is payable with no refunds given, however a substitute delegate can be accepted. Our standard cancellation policy does not apply. For Standard bookings the standard cancellation policy applies, as stated on booking form.  The course will be confirmed when 8 attendees have registered.

Venue Accessibility: At Hamilton House full disabled access is available to all meeting rooms. If you have any queries please email admin@bhbia.org.uk

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