Insights, insights everywhere, and not a drop to drink. Pharma companies often have a wealth of research insights from historic projects, but consolidating and retaining this knowledge, in a way that keeps the findings alive and relevant to commercial planning can prove elusive. This is one story of how this challenge has been tackled within the Global Oncology pipeline franchise at Boehringer Ingelheim. 

Purpose

Hear the client perspective of one way in which this challenge has been tackled and met – resulting in the creation of an interactive platform that houses 9 separate patient journeys, and presents these in a clear, concise, and easily accessible way to the whole business. Using consistent language and layout has created a hub for insight interrogation and use across multiple internal departments – whilst retaining the core story of the patient.   

What can you expect?

An overview of the process the Boehringer Ingelheim Oncology pipeline team developed in partnership with Branding Science, as well as a demonstration of the tool in practice. The hosts will then discuss some of the key considerations and learnings that implemented the tool in the business and set boundaries around its use.

Who should attend?

Anyone with responsibility for generating and embedding research insights within their organisation may benefit from the ideas discussed in the webinar, particularly from a client perspective. Agency attendees will also benefit from hearing the challenges faced internally by their client partners.  

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Speakers

This webinar will be run by Dr. Wael Ayad – Sr. Global Insights Manager, Oncology Pipeline, Boehringer Ingelheim To find out more about Dr. Wael Ayad and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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