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Webinar

NEW BHBIA Transforming Client Outcomes using Behavioural Science

Zoom
Thursday 23 May 2024, 12:30PM - 1:30PM

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Insight teams in pharmaceutical companies are under ever-increasing pressure. 

This webinar will describe three opportunities for insight teams and research agencies to reshape insight generation and communication, in a way which will transform business outcomes


Purpose

Insight teams in pharmaceutical companies are facing ever more complex challenges when it comes to understanding and helping to influence physician and other key customer behaviour. While client-side researchers may have access to more behavioural research and data than ever, it can be challenging to make sense of sometimes disparate seeming pieces of information. Further, wider economic pressures may in some cases be reducing opportunities to commission largescale external primary research – while demands continue to grow from internal stakeholders for faster, more accurate behavioural insights. 

The purpose of this session is to help both client-side and agency researchers to tackle these challenges – and to transform client organisation outcomes. 


What can you expect?

Client insight team and agency researcher participants will gain essential tools to help maximise pharmaceutical companies’ understanding, and influencing, of physician and other key customer groups’ behaviour. Specifically, through behavioural science-based insights and tools, participants will be able to most effectively: 

  1. Structure client organisation key challenges as regards customer behaviours, informing the most appropriate research briefs/methods 
  2. Make sense of, and extract maximum value from different existing behavioural research, data, and insights 
  3. Influence key stakeholders within the client organisation to take actions based on behavioural research, data, and insights 


Who should attend?

This workshop is designed for Research and Insight professionals of all levels, working in pharmaceutical companies and research agencies who want to understand how behavioural science can help reshape insight generation and communication. It may also be of value to Marketing professionals in pharmaceutical companies who wish to gain an understanding of the many ways in which behavioural science is relevant to their organisation.

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Speakers

This webinar will be run by Chris Harvey, Founder from Activate Research. To find out more about Chris Harvey and their experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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Register For Event