The BHBIA are delighted to introduce you to our speakers for this event, please read their profile below:

Abigail Stuart – Founding partner | Day One Strategy

Bio: As a leader working at the intersection of technology and healthcare market research, insights and strategy, my mission through Day One Strategy, the company I co-founded, is to be at the forefront of a technological transformation of our sector. I have created many tech-led solutions to help pharmaceutical, biotech and MedTech companies make better informed decisions.

I actively share insights on technological innovation in healthcare, to accelerate progress and overcome barriers to transformation. Highlights include discussions on the impact of culture on innovation, the potential of Generative AI in marketing and research, and the transformative power of voice technology in predicting behaviour.

Hannah Tough – Senior Research Director | Day One Strategy

Bio: Hannah Tough (previously known as Hannah Derbyshire) has worked in pharmaceutical market research since 2006, and she is a quantitative specialist. Hannah has spent her entire career agency-side, working at Synergy Healthcare Research, Hall & Partners Europe and Ipsos UK before finding her home at Day One Strategy. Hannah has deep expertise in quantitative approaches and has a passion for collaboration & excellence in research design.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.