This site uses cookies which will be set when you visit another page, unless you then choose to opt out. Find out more about our cookies.


Legal and Ethical Guidelines

BHBIA Legal and Ethical Guidelines for Healthcare Market Research: Your essential guide

You can now download the revised July 2018 Guidelines, produced by the BHBIA's Ethics & Compliance Committee.

The Guidelines have been rewritten to ensure that GDPR requirements are clarified throughout each stage of the market research process.

Please review the key changes to the Guidelines now. Details are itemised fully on page 4 of the Guidelines and are highlighted throughout the document. The main areas covered by the changes are:

  • Securing informed consent
  • Legal bases for data processing
  • Naming data controllers and the sources and recipients of personal data
  • Storing and transferring personal data
  • Terminology and definitions
  • Pro formas for use in market research

For your convenience the market research pro formas (found in the appendix section of the Legal and Ethical Guidelines) are also available in word format for ease of use - download the proformas here.

The annual update of the Guidelines takes place the summer each year, meaning that the Guidelines are always fully up to date at the time when most people are renewing their online training and competency certification (certificates can be renewed any time from 1st September, prior to their expiry on 31st October). 

The guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and money.

  • Legal do’s and don’ts
  • Data protection unravelled
  • Best practice recommendations
  • Step-by-step through a project
  • Terms made easy
  • Ready-to-use forms

Download the July 2018 Guidelines now - This document replaces all previous versions.

The Guidelines are very important to BHBIA members and as well as making sure that the Guidelines are comprehensive and up to date, the aim is to make them as accessible – and therefore easy to follow - as possible. 

We hope you’ll find them helpful, whether you’re new to market research or have years of experience, and whether you’re one of our members or not. And it would be great if you’d let us know what you think by contacting us with your feedback

(If you have a query about the guidelines - or any legal or ethical query about UK healthcare market research that's not answered in the guidelines - please use the guidelines Request Advice form - full BHBIA members only)

What about AE reporting?

This is covered separately within the specific ABPI/BHBIA Guidance notes on the collection of adverse events and product complaints from market research programmes. We cross reference the ABPI document in the Guidelines rather than repeating information from it.

What about Secondary Data?

See our new series of Guidelines for the Use of Secondary Data

Cookies required

To use this functionality please enable cookies. Find out more about our cookie policy.

  Cookies are currently off.