This site uses cookies which will be set when you visit another page, unless you then choose to opt out. Find out more about our cookies.


Legal and Ethical Guidelines

BHBIA Legal and Ethical Guidelines for Healthcare Market Research: Your essential guide

You can now download the revised September 2016 Guidelines, produced by the BHBIA's Ethics & Compliance Committee.

The annual update of the Guidelines takes place in September each year, meaning that the Guidelines are always fully up to date at the time when most people are renewing their online training and competency certification (certificates can be renewed any time from 1st September, prior to their expiry on 31st October).

Key changes (Sept 2016) include:

Addition of:

  • a generic ‘recruitment script’ - to encourage a simple, concise and consistent approach to recruitment

New guidance on:

  • recruitment agreements for non-HCPs, sharing purchased data, screening questionnaires, not breaching copyright when taking material from social media

Extended guidance on:

  • sensitive topics - sex, gender and age, vulnerable respondents, definition of stimulus material, ICO registration requirements.

These and all other changes to the Guidelines made since the previous version are marked with colour-coded arrows to indicate whether they are additions, revisions or deletions and an appendix at the end gives full details of the changes.

The guidelines include everything you need, in one place, to keep your market research project running smoothly from a legal and ethical point of view - saving you time and money.

  • Legal do’s and don’ts
  • Data protection unravelled
  • Best practice recommendations
  • Step-by-step through a project
  • Terms made easy
  • Ready-to-use forms

Download the September 2016 Guidelines now - This document replaces all previous versions.

  • Guidelines

The Guidelines are very important to BHBIA members and as well as making sure that the Guidelines are comprehensive and up to date, the aim is to make them as accessible – and therefore easy to follow - as possible. 

We hope you’ll find them helpful, whether you’re new to market research or have years of experience, and whether you’re one of our members or not. And it would be great if you’d let us know what you think by contacting us with your feedback

(If you have a query about the guidelines - or any legal or ethical query about UK healthcare market research that's not answered in the guidelines - please use the guidelines Request Advice form - full BHBIA members only)

What about AE reporting?

This is covered separately within the specific ABPI/BHBIA Guidance notes on the collection of adverse events and product complaints from market research programmes. We cross reference the ABPI document in the Guidelines rather than repeating information from it.

What about Secondary Data?

See our new series of Guidelines for the Use of Secondary Data

Cookies required

To use this functionality please enable cookies. Find out more about our cookie policy.

  Cookies are currently off.