Lloyds Pharmacy, the ubiquitous UK high street healthcare brand, has topped the list of the UK’s most customer centric businesses, according to a survey of over 4,000 UK consumers in a new report entitled Customer Quotient (CQ).

CQ is the capacity of a company – or brand – to build strong relationships with its customers. You can think of CQ as it relates to EQ, or emotional intelligence. Just as EQ measures a person’s ability to understand their own emotions and empathize with others, CQ measures how well companies are able to understand – and empathize – with their customers.

Download the full article by Nina Kanin - C Space Health