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From your biggest disruptors to your closest ally

March 7th, 2017

Lloyds Pharmacy, the ubiquitous UK high street healthcare brand, has topped the list of the UK’s most customer centric businesses, according to a survey of over 4,000 UK consumers in a new report entitled Customer Quotient (CQ).

CQ is the capacity of a company – or brand – to build strong relationships with its customers. You can think of CQ as it relates to EQ, or emotional intelligence. Just as EQ measures a person’s ability to understand their own emotions and empathize with others, CQ measures how well companies are able to understand – and empathize – with their customers.

Download the full article by Nina Kanin - C Space Health