Back to News List


How to Plan and Run a High Performing Workshop -Top Tips for Pharma and Healthcare Brand Teams

March 18th, 2019

Workshops are a familiar feature in most pharma and healthcare brand team’s calendars.

They’re useful for addressing a range of challenges, such as strategy development or idea generation. However, often workshop participants endure the ‘blue sky thinking’ session, or the ‘talkshop’ neither of which stretch thinking or lead to tangible outcomes.

Download the full article by John Grime - Business Unit Director, Strategic North

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.