March 18th, 2019
Workshops are a familiar feature in most pharma and healthcare brand team’s calendars.
They’re useful for addressing a range of challenges, such as strategy development or idea generation. However, often workshop participants endure the ‘blue sky thinking’ session, or the ‘talkshop’ neither of which stretch thinking or lead to tangible outcomes.
Download the full article by John Grime - Business Unit Director, Strategic North
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