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The Myth and Realities of AI/ML in UK Pharma

September 3rd, 2019

Artificial Intelligence is no longer science fiction. It’s simply science. Data science. Anyone who uses the internet has been affected by Artificial Intelligence (AI) and Machine Learning (ML), whether they realise this or not. Advertising that mysteriously appears based on previous Google searches, traffic prediction apps like Waze that always know the fastest route, and services such as Uber all use some form of AI built on expansive, well organized data sets and smart algorithms.

Download the full article by Magali Pullino, Principal, IQVIA & Sarah Phillips, Senior Principal, IQVIA

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.