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BHBIA Deepen your understanding of online influence to enhance your HCP engagement programme

via Zoom
Friday 11 November 2022, 12.30-1.30pm

Webinar recording now available
Full BHBIA members only - you will need to log in to access it - once logged in, the link and password will appear on the page below this text.

Learn how Network Analysis, used widely in the last decade in the political sphere, can significantly enhance your understanding and engagement with Key Online Influencers (KOIs).

Programme Overview

Physical access to HCPs has never been harder but identifying Key Online Influencers (KOIs) and understanding their influence can help pharma companies to continue to engage with HCPs.

You might still think about influence in terms of followers or engagement rates, rather than the role of a person in a debate or how central they might be in a network. In this session, you will learn how Network Analysis, used widely in the last decade in the political sphere, can significantly enhance your understanding and engagement with KOIs.


The session will be run for us by Convosphere.

Jackie is Co-Founder and CEO of Convosphere, a London-based firm which provides businesses and their agency partners real and actionable social Insights on their target audiences and markets from across the world using in-country analysts who understand the language, culture and business sector. Convosphere works with many agencies in pharma to harness the value of social media insight within healthcare research.

Jackie has a background in Digital Marketing and Social Media Intelligence that spans over 15 years and 2 continents. She has a master's degree from Oxford in the Social Science of the Internet and an MBA in International Marketing. She has worked at Marketing Agencies and Management Consultancies before founding Convosphere.

Jackie advises businesses on how to create better customer and partner relationships by using social intelligence. She has advised businesses of all sizes on how to apply social thinking to deliver improved and more effective relationships with a wide range of stakeholders, become more customer-centric, and help the organisation make data-driven decisions with local and global insights.


With an MBA in Marketing, Abhinab Bhanja has vast experience in social analytics within domains including life sciences. CPG, BFSI and technology. As Head of Insights (APAC) and Pharma (Global), he manages some of Convosphere’s key accounts, helping our clients make better decisions across the business, from R&D to comms strategies. Prior to joining Convosphere, Abhinab worked with the world’s top consulting and analytics firms, including Genpact, ZS Associates and Fractal.

We are very grateful to the team for sharing their time and expertise for the benefit of BHBIA members.

Online booking:

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