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Virtual Workshop

BHBIA Digital Qualitative Solutions for the New Normal

Half day - via Zoom
Wednesday 23 March 2022, 9.00am-1.00pm

This course has been cancelled - we apologise for any disappointment.

Our conveners were concerned about whether there is enough new / unique material available to enable them to deliver the best value for money, especially when there is a lot of information freely available online. It’s also complicated by the fact that the ‘new normal’ is still evolving, so we aren’t sure that now is the right time to run this.  
We may look to run something similar later in the year, possibly in a shorter, webinar format. 

Meanwhile we would like to point you in the direction of the following free resources/events on related topics (open to full BHBIA members only):

This half-day workshop will review how things have changed and how qualitative researchers across the industry have learned to ‘Keep rapport alive’ during the pandemic, and we'll then go on to focus on new solutions.

It's designed to follow on from our Qualitative Research in the New Normal webinar that was held on 1st October 2021, but don't worry if you  missed the webinar, you can catch up with the recording here and we'll also recap the key points at the start of the workshop.

In this session we'll cover:

What the ‘New Normal’ has meant for our respondents, in terms of their experience taking part in qualitative market research.  

A workshop, tasks and breakout groups will help participants to understand how to engage and involve respondents – what this ‘New Normal’ means for us conducting market research

We'll then take a look at Longitudinal relationships, online communities and co-creation, and how these were able to take qualitative research deeper into the online world during Covid-19 and break down walls between qualitative researchers, UX, agile interaction and respondents themselves.

What lessons have we learned that can be taken forward?


The course will be run for us by Consortium - we are very grateful to the team for giving their time and expertise for the benefit of BHBIA members.

Marie and Ian recently won the John Aitchison Award for Outstanding Contribution for their work with the BHBIA - see details here

Marie has nearly 30 years' market research experience, in both consumer and healthcare arenas, both internationally and in the UK. A graduate in medieval history, she is also a Registered General Nurse with an M.Sc. in psychology.  Marie brought with her from the consumer sector advanced and creative qualitative research techniques, and in 1998 she joined Consortium where she and her partners have specialised in qualitative healthcare research. Particular interests include Behavioural Economics, on which she has presented training courses for the BHBIA. Marie is a member of the AQR and London Behavioural Economics Network. Like her partners, she is an eternal student: interests outside work include the literature and drama of the medieval and early modern periods She’d love to say that she’s an expert cook, but this would be a lie!

Ian has been conducting market research in the healthcare arena for more than 25 years.  He has worked both client and agency-side, always with a focus on finding the insights in qualitative research. In 1996 he was instrumental in establishing Consortium, a small ‘bespoke’ qualitative research agency bringing agility, innovation and depth of experience to the healthcare sector.  Ian has been extensively involved with the BHBIA, serving on its management committee and providing training resources for both new and experienced researchers, as well as regularly presenting papers at conferences advocating for new techniques and approaches to qualitative research. Ian is a member of the MRS and AQR. He is a fluent Spanish-speaker and an amateur social anthropologist in his spare time. 

Delegate Fees

'Early bird' delegate fees for bookings made on or before 26th January 2022:

  • Members: £189 + VAT
  • Non-Members: £234 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 26th January 2022:

  • Members: £210 + VAT
  • Non-Members: £260 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form