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Webinar

Qualitative research in the new normal

via Zoom
Friday 01 October 2021, 12.30 - 1.30pm

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This session will review how we as qualitative researchers across the industry have learned to ‘Keep rapport alive’ during the pandemic. 

We will look at what this ‘New Normal’ has meant for us as researchers (client and agency-side) as well as our clients, what this has meant for our working life through the pandemic and what lessons we can take into the future.

This session can stand alone, but it's recommended as the first stage of a two-part programme, to be followed by the half-day Digital Qualitative Solutions for the New Normal Zoom workshop on 17th November.

Speakers

The webinar will be run for us by Consortium - we are very grateful to the team for giving their time and expertise for the benefit of BHBIA members.

Marie has nearly 30 years' market research experience, in both consumer and healthcare arenas, both internationally and in the UK. A graduate in medieval history, she is also a Registered General Nurse with an M.Sc. in psychology.  Marie brought with her from the consumer sector advanced and creative qualitative research techniques, and in 1998 she joined Consortium where she and her partners have specialised in qualitative healthcare research. Particular interests include Behavioural Economics, on which she has presented training courses for the BHBIA. Marie is a member of the AQR and London Behavioural Economics Network. Like her partners, she is an eternal student: interests outside work include the literature and drama of the medieval and early modern periods She’d love to say that she’s an expert cook, but this would be a lie!

Ian has been conducting market research in the healthcare arena for more than 25 years.  He has worked both client and agency-side, always with a focus on finding the insights in qualitative research. In 1996 he was instrumental in establishing Consortium, a small ‘bespoke’ qualitative research agency bringing agility, innovation and depth of experience to the healthcare sector.  Ian has been extensively involved with the BHBIA, serving on its management committee and providing training resources for both new and experienced researchers, as well as regularly presenting papers at conferences advocating for new techniques and approaches to qualitative research. Ian is a member of the MRS and AQR. He is a fluent Spanish-speaker and an amateur social anthropologist in his spare time. 

Online booking:

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