Friday 09 February 2018, 12:30 PM - 1:30 PM
With more and more people beginning and completing their customer journey online, today’s brand and consumer landscape is almost unrecognisable to that of 10 years ago, and remains in a constant state of flux.
Digital/social media has progressed the relationships
between brands and HCCs; there is now an opportunity to understand the
attitudes and motivations of a consumer base in real time and to build
up psychographic information for a vast range of different people.
This webinar will explore the ways social media can be used to develop persona profiles which allow brands to better connect with and understand a healthcare consumer: moving away from traditional, staged market research as a way of identifying audiences and instead towards analysis around real-time digital behaviours, interests, influencers and unique preferences.
This webinar will be run for us by Four Engage.
Full members can now view the recording of this webinar (you will need to log in to access it).