Friday 09 October 2020, 12.30
Learn how social listening can be used to map the patient’s emotional journey and how this can provide researchers with a deeper understanding of the emotional impact of the disease and treatment.
Gaining a richer picture of the patient experience improves our understanding of drivers and barriers to adoption, adherence and switch behaviour.
Jackie is Co-Founder and CEO of Convosphere, a London based firm which provides businesses and their agency partners real and actionable social Insights on their target audiences and markets from across the world using in-country analysts who understand the language, culture and business sector. Convosphere works with many agencies in pharma to harness the value of social media insight within healthcare research.
She has a background in Digital Marketing and Social Media Intelligence which spans over 15 years and 2 continents. She has an MBA in International Marketing and worked at Marketing Agencies and Management Consultancies before founding Convosphere.
Jackie advises businesses on how to create better customer and partner relationships by using social intelligence. Jackie has advised businesses of all sizes on how to apply social thinking to delivering improved and more effective relationships with a wide range of stakeholders, become more customer-centric, and help the organization make data-driven decisions with local and global insights.
We are very grateful to Jackie and Convosphere for giving their time and expertise for the benefit of BHBIA members.
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