Back to Events List


Optimising Tracking Studies

Thursday 24 May 2018, 12:30 PM - 1:30 PM

The healthcare market is dynamic. For brands to reach their full potential, tracking is vital to pharma – but in practice trackers sometimes either cease to evolve, or, conversely, change beyond recognition, both of which are counter-productive to their purpose.

This webinar will explore how to avoid the ‘Seven Deadly Sins’ of tracking research and ensure that tracking studies are kept on track, live and current, making valued contributions to brand growth.

The Seven Deadly Sins of Tracking that will be discussed refer to these areas:

  • Brand and attribute lists
  • Multiple indications
  • Questionnaire extensions
  • Presentation decks
  • Local
  • Benchmarks
  • Maintaining trends

These are all key elements of tracking that need to be skilfully addressed to achieve true brand value. Essentially the sins represent opportunities for pharma. This webinar will look at how an understanding of tracking study issues can be applied to banish sins of the past and create sustainable differentiation.

Note: because of the bank holiday, this webinar takes place on a Thursday lunchtime.

See speaker details

Full members can now view the recording of this webinar (you will need to log in to access it).