Back to Events List


Physician and Patient Qualitative Research Techniques

Via WebEx
Friday 06 September 2019, 12.30


This webinar will deliver an overview of best practice in qualitative techniques when running focus groups and interviews with Patients and Physicians. We’ll discuss innovative tools: cognitive, semiotics, archetypes, emotional – and other tried and tested methods. To include a look at dealing with adverse event reporting, regulatory constraints and data protection requirements. There will be an opportunity to express interest in the possibility of a full-day follow-up workshop.


Jonny is an International Consultant with a 40-year background in research and marketing.

Currently focusing on Diagnostic Primary Market Research and having worked in areas such as Oncology (cancer), Cardiology, General Medicines, Patient and Physician trackers and digital health. Originally from retail, pharmacy and client-side with Novartis Consumer Health and Abbott Pharmaceuticals in roles such as Brand Marketing, Digital Marketing and Research Director. Jonny has lived and worked in and across Asia (South Korea, Philippines, Australia), the Middle East (UAE, Saudi) and Europe (Switzerland, France), managing worldwide global projects, including the South and North Americas. Jonny also has experience across his long career in FMCG, Food, Technology, Online and Digital.

Cornish Londoner, married, with a four-year-old, living South of London, Member of MRS (AdvCrt) and studied Social Sciences at Kingston/Westminster.  An old dad, looking forward to being 60 years young!