VIRTUAL WORKSHOP
BHBIA New Segmentation and Personas using Cluster Analysis using Excel Data Analytics
Zoom
Do you find yourself needing to derive meaningful insights from your data but lack access to expensive, proprietary analytics software. This workshop will be a hands-on experience in which, you'll gain the knowledge and tools to unlock valuable insights from your data, create compelling personas, and drive more effective strategies, all within the familiar environment of Excel. You will navigate hurdles in data preparation and analysis, gain an understanding of segmentation principles, and be given practical resources for developing your personas.