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How Can Virtual Reality Predict Future Behaviour?

September 3rd, 2019

Textual and visual stimuli are cornerstones of many market research techniques, helping brand teams understand how respondents think about, react and adapt to future market scenarios. However, these one-dimensional materials don’t free respondents from distractions or give them the opportunity to immerse themselves in a future world. 

Download the full article by Kirsty Hope, Director and Innovation Lead, Adelphi Research

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