Events, Courses & Webinars

VIRTUAL WORKSHOP

BHBIA Influencing without Authority

Zoom

In the complex world of healthcare, understanding the unspoken needs of your stakeholders is crucial. As professionals, you often possess valuable insights that could significantly impact decision-making. However, without formal authority, conveying these insights effectively can be challenging. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will walk away with powerful tools and techniques to build trust and amplify your influence within the healthcare ecosystem.

EVENT

Annual Conference - bhbia2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1PP

bhbia2026 will be held on the 27th & 28th April at the Hilton Birmingham Metropole, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.

FACE TO FACE WORKSHOP

BHBIA A Day in the Life of a Client-Side Market Researcher - 2026

UCB Pharma, 208 Bath Road, Slough, Berkshire SL1 3WE

As an agency-side researcher, do you every wonder what a typical day is like for clients? This training will share key priorities for clients and typical business challenges they face for a more informed understanding of their world, including a tour of their science laboratories on site.

WEBINAR

BHBIA Transforming Pharma Business Outcomes using Behavioural Science 2.0

Zoom

Increasing HCP engagement. Improving patient outcomes. True impact comes from understanding and influencing the full system of human behaviours that drive both. This webinar reveals how pharma can create lasting change through Behavioural Science 2.0 and systems thinking.

VIRTUAL WORKSHOP

Essential Ethics: Practical Application of the BHBIA’s Legal & Ethical Guidelines

Zoom

Understanding the principles and theory of compliant Market Research is one thing, feeling confident in the practical application of the guidelines can be another. This workshop is designed to help you put theory into practice. Our hosts come from a Pharma company, Market Research Agency and a Fieldwork agency so are well placed to help you apply the guidelines from different perspectives.

EVENT

BHBIA Rising Stars Connect Group - April 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

EVENT

Annual Conference - Exhibition & Sponsorship Opportunities 2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Birmingham B40 1PP

bhbia2026 is where the healthcare business insights community connects to learn, share and shape what comes next for the industry.

VIRTUAL WORKSHOP

BHBIA Stepping into Challenging Conversations - 2026

Zoom

Why does mindset matters? Challenging conversations are inevitable in healthcare. Embrace your fears, and develop the confidence to deliver crucial messages that really need to be heard. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will master the art of challenging conversations, and ensure your valuable insights reach decision-makers and drive positive change within the healthcare ecosystem.

VIRTUAL WORKSHOP

BHBIA Nailing the Business Issues to Deliver Actionable Insight

Zoom

Ensure you pass the ‘so what? test. Ask powerful questions to clarify your clients’ & stakeholders’ key business issues. Ensure that you can then deliver actionable insights with impact.

WEBINAR

BHBIA The Power of Combining Quant & Qual Research in the Field of Oncology

Zoom

Ever wondered why your ex-factory sales for infused products, especially in oncology, do not match expected volumes based on forecast funnels?

VIRTUAL WORKSHOP

BHBIA Mastering the Art of Facilitation - 2026

Zoom

You’ve uncovered a valuable set of insights and you’ve crafted a brilliant de-brief story that will capture the hearts and minds of your audience. But to truly elevate your project outcomes, mastering the art of facilitation is essential. Whether you’re a pharma member managing cross-functional teams or an agency member leading project scoping and results de-brief meetings, knowing how to guide discussions and control the dynamics in the room can help you and stakeholders more effectively achieve your goals and great collaborative working.

WEBINAR

BHBIA Unlocking Authentic Insight: When Therapy Meets Qualitative Research

Zoom

Even Alan Parsons is getting into therapy, but on a serious note: What can we qualitative researchers learn from therapy sessions to dig deeper into our respondents’ motivations? Is our respondent in their child ego state or their adult? And why does it matter?