Best Customer Insight

Showcase a research or analytical project that has generated vital insights.
Demonstrate how these insights significantly increased a pharma/healthcare company’s understanding of their target customers and how they have led to a change in strategy.
Highlight how the insight(s) have positively impacted the business or key stakeholders.
At least some of this impact must have been in the UK.

Answering the following questions should help bring your submission to life:

What was the initial business question and what impact were you aiming for?
Which stakeholders did you involve from the project outset and why?
What methodology/approach did you use and how did you decide?
·What was your final recommendation and how did the insights impact the business, patients and/or the NHS?

What happens next?

Judging will take place in March. The panel for each category will be carefully selected to ensure impartiality and all judges sign a confidentiality undertaking.
The finalists will be publicised in April. Before the publicity goes out, we’ll let you know whether or not your entry has been successful in reaching this stage.
If you are shortlisted, we'll request photographs of the main entrants and consent from all entrants to be named.
One of the shortlisted entries will be announced as the winner at the awards ceremony on 12th May.

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