Entries for the BOBI Creative Fieldwork Team of the Year 2024 have now closed. Confirmed entrants will receive the brief on 12th February and should upload their submission by 4th March.

Awarded to a team for the most creative response to the BHBIA's 'Request for Proposal'.

Complete an entry form now and you’ll receive the brief in February. 

Are you a fieldwork fiend? Do you enjoy sinking your teeth into a challenging fieldwork brief? This award is yours for the taking! 

The Creative Fieldwork Team of the Year Award is designed to let the diversity of our fieldwork members’ capabilities shine. Pick your best team, bring your expertise to bear and showcase your ideal approach in response to the BHBIA’s Request for Proposal (RFP). 

The brief takes the form of an RfP for a hypothetical UK-based fieldwork project. Your task is to respond to the brief, demonstrating creativity in how the fieldwork is designed and executed. You don't need to be constrained by your company’s actual capabilities – you’re free to imagine what could be achieved with unlimited resources. 

The judges will, of course, also be looking for you to demonstrate legal and ethical compliance, and they are open to you challenging any aspects of the brief that you may feel are unrealistic or inappropriate.

Please note that the RfP will relate only to the fieldwork element, not the whole market research project. 

Further information

You can respond to either a qualitative or quantitative brief. Pick the brief that fits best with your team's skills and experience.

Why take part?

• A chance to demonstrate the application of your skills to a realistic case-study based challenge
• A level playing field: everyone works on the same task (either qual or quant version). A similar scoring system will be used for the qual and quant tasks so that an overall winner can be selected
• No concerns about commercial sensitivity or client permissions. It’s a hypothetical brief and submissions are judged anonymously
• As well as the chance of winning, taking part provides an opportunity for learning and development and to foster good teamwork. 

View last year’s winners. Click on the VIEW WINNER DETAILS button for Creative Fieldwork Team of the Year to see screenshots from the winning entry, which will give you an idea of the standard required. 

How to enter 

All you need to do now is click the ENTER NOW button above to register your intention to participate. 

• Team members may be drawn from one company or multiple companies. 
• At this stage, you do not need to tell us the team members' names, just the companies involved. When you send us your submission, we'll ask you to confirm the names of all those who have worked on it. 
• We recommend that a team consists of no more than six main entrants. If required, you can credit additional supporting team members in the small print. 

What happens next? 

• We will contact you with details of the brief on Monday 12th February and will include guidelines on the required submission format and the criteria for judging your entry.
  
• You will have three weeks from the moment the brief is released to submit a proposal. Teams are free to work on the brief in their own time. The three-week timeframe is designed to allow ample time for entrants to put their heads together in the middle of otherwise busy schedules.
• You must submit your entry by 5 pm on Monday 4th March.

The judging process

• Judging will take place in March. The panel will include fieldwork, market research agency and end client representatives.
• All entries will be judged anonymously when judged and the entries will remain completely confidential. They will not be seen or shared outside the judging panel or BHBIA Admin Team unless you give your explicit consent for this; 
  
• The judges will look at your ability to bring creative thinking and realism to your proposed solution.

The finalists will be publicised towards the end of April. Before the publicity goes out, we’ll let you know whether your entry has succeeded in reaching this stage. One of the finalists will be announced as the winner at the awards ceremony on 13th May. 

See FAQS AND ENTRY TIPS for further useful information - including details of the actual task that was set last year.

View the Terms and Conditions of Entry