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Embedding Patient Centricity to build engagement and drive change

Via WebEx
Friday 04 October 2019, 12.30

Webinar recording now available
Full BHBIA members only - you will need to log in to access it - once logged in, the link and password will appear on the page below this text.

This webinar will give an overview of proven processes, guidelines and case-studies for how to create and apply patient centric research that will truly engage stakeholders from start to finish. Speakers from several different organisations will share their perspectives on how to achieve excellent results through a comprehensive appreciation of the patient journey and a holistic approach to research design, bringing to life how patient centricity can be embedded in organisations to drive change.

Topics will include:

Trends in research with patients / Engaging patients to participate in MR

Compliance in patient research

Choosing the right stakeholders

Considering the approach in patient research

Patient engagement and driving change


Rick founded qualitative-research-led consultancy Customer Faithful in 2009. He is best known for his healthcare research, working with global Top 20 pharmaceutical companies to develop patient-centricity insights that drive change across the organization. His projects with clients such as Pfizer, Amgen and Teva have included groundbreaking research with patients living with cancer, migraine and asthma, in the US and Europe.

As a qualitative researcher, Rick also enjoys the role of being Customer Faithful’s Innovator-In-Chief! and has developed a number of cutting edge methodologies in patient journey research. Currently, he is using Augmented Intelligence and Machine Learning software to develop new techniques for the large-scale analysis of open-ended comments, across major international languages.

Laura joined M3 Global Research in 2018 and is responsible for the continued growth M3’s offering for virtual, online, and in-person qualitative research across Europe. 

Laura has over 16 years’ experience in international healthcare fieldwork, and has held positions within both full-service and fieldwork agencies. Laura is particularly interested in using innovation and technology to increase respondent engagement. 

Tom Pugh joined M3 as a Business Development Director in 2017, he specialises in real world data and innovation in online tracking.  He has worked in international fieldwork since 2010, holding senior sales roles at major organisations, while also fostering his entrepreneurship, in setting up, and subsequently selling, an online media business.

Neil heads up the insights team at OPEN Health PBC, the insight-led patient and brand communications division of OPEN Health. 

He has a wealth of experience in the healthcare sector working across a range of therapy areas for a variety of pharmaceutical companies. Experience has been built up agency side and client side. His healthcare experience has been supplemented with market research skills honed in B2C and B2B research at Kadence International to broaden his research experience, working with clients such as Unilever, Samsung, Nokia and the World Gold Council. 

Since leading the insights team at OPEN Health, Neil has advanced the development and implementation of patient research, working very closely with the patient engagement and health psychology team to build patient support programmes that make a meaningful difference to aiding disease management. 

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