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BHBIA Improving health care by understanding patient sentiment & preference

via Zoom
Thursday 20 October 2022, 12.30-1.30pm

Programme Overview

It has long been known that if healthcare providers obtain an understanding of patients’ preferences relating to their care & treatment, then better decisions can be made, leading to better outcomes. 

But how can the pharma industry better understand patient sentiment and preferences, and why would they want to? 

This training session aims to explore the impact that understanding patients’ emotions and preferences can have on products at any stage of the lifecycle, and how pharma companies can benefit. It will also highlight the changing nature of patients’ preferences and discuss the various ways in which agencies can better understand patient sentiment and preference.

Further details will be confirmed closer to the event


The session will be run for us by Origins Insights.

We are very grateful to the team for sharing their time and expertise for the benefit of BHBIA members.

Online booking:

Click on the register for event button below. Please note you must be logged in as a member to book online. 

If you belong to a BHBIA member company but don't yet have a log in please register now to join your company's membership.