• More than 30 years of high level experience in Qualitative Market Research within the healthcare arena; designing and doing research, building and leading teams, thinking and writing about research and making successful companies.
• During the 1980’s, he and Mike Owen lead the introduction of projective and enabling techniques into the healthcare arena. In 2002, he co-authored ‘Developing brands with Qualitative Market research’, published by SAGE as part of their QMR series.
• He is currently developing a new book ‘This is branding science’, which aims to explore the contribution of different disciplines (ranging from anthropology to neuroscience) to the understanding of brand development and out of this, creating a paradigm for joined up approaches to help make pharma brands and help move them forward.

Jackie is Co-Founder and CEO of Convosphere, a London based firm which provides businesses and their agency partners real and actionable social Insights on their target audiences and markets from across the world using in-country analysts who understand the language, culture and business sector. Convosphere works with many agencies in pharma to harness the value of social media insight within healthcare research.

She has a background in Digital Marketing and Social Media Intelligence which spans over 15 years and 2 continents. She has an MBA in International Marketing and worked at Marketing Agencies and Management Consultancies before founding Convosphere.

Jackie advises businesses on how to create better customer and partner relationships by using social intelligence. Jackie has advised businesses of all sizes on how to apply social thinking to delivering improved and more effective relationships with a wide range of stakeholders, become more customer-centric, and help the organization make data-driven decisions with local and global insights.

Rick founded qualitative-research-led consultancy Customer Faithful in 2009. He is best known for his healthcare research, working with global Top 20 pharmaceutical companies to develop patient-centricity insights that drive change across the organization. His projects with clients such as Pfizer, Amgen and Teva have included groundbreaking research with patients living with cancer, migraine and asthma, in the US and Europe.

As a qualitative researcher, Rick also enjoys the role of being Customer Faithful’s Innovator-In-Chief! and has developed a number of cutting edge methodologies in patient journey research. Currently, he is using Augmented Intelligence and Machine Learning software to develop new techniques for the large-scale analysis of open-ended comments, across major international languages.

Nick is an ethnographer. He is the founder of Naked Eye and a pioneer of ethnographic film methods to understand human behaviour. He trained as a Human Factors designer on the MSc programme at UCL and with design company IDEO on innovative user-centred research methodologies.

Nick has worked across different industry sectors for clients Microsoft, Amazon, Unilever, GSK and others to improve customer experience and engagement. His VR work has been used for insight and strategy work for leading healthcare companies and shown at industry science events.

Jonny is an International Consultant with a 40-year background in research and marketing.

Currently focusing on Diagnostic Primary Market Research and having worked in areas such as Oncology (cancer), Cardiology, General Medicines, Patient and Physician trackers and digital health. Originally from retail, pharmacy and client-side with Novartis Consumer Health and Abbott Pharmaceuticals in roles such as Brand Marketing, Digital Marketing and Research Director. Jonny has lived and worked in and across Asia (South Korea, Philippines, Australia), the Middle East (UAE, Saudi) and Europe (Switzerland, France), managing worldwide global projects, including the South and North Americas. Jonny also has experience across his long career in FMCG, Food, Technology, Online and Digital.

Cornish Londoner, married, with a four-year-old, living South of London, Member of MRS (AdvCrt) and studied Social Sciences at Kingston/Westminster.  An old dad, looking forward to being 60 years young!