Back to Events List

One-day Workshop

Innovations in Market Research

Hamilton House, Mabledon Place, London WC1H 9BD
Thursday 14 November 2019, 9:00 AM - 5:00 PM

A second chance to attend this exciting new workshop providing an overview of recent innovations in market research, previously run on the 7th March.

Coffee and Registration at 9.00am for a 9.30am start

This exciting new workshop will provide an overview of recent innovations in market research – with specific sessions on:

  • How AI (Artificial Intelligence) can improve qualitative patient research;
  • Idea and prototype generation tools;
  • Getting inside the shoes, hearts and minds of patients with 360 immersive filmmaking;  
  • Innovations in social listening – as this evolves into a tool that can provide deep quantitative and qualitative insight;

We’ll also consider how history has shaped our evolution of market research and what developments we might expect in the future, and we'll hear a pharma perspective on conducting and commissioning innovative market research.

We are very grateful to the organisations and individuals that give their time and expertise on a voluntary basis to run training courses on behalf of the BHBIA, in this case:

  • Branding Science
  • Convosphere
  • Customer Faithful
  • Naked Eye Research
  • Jonny Storey, Cello Health Insight

We also thank Vanessa Regester, Roche Products Limited, who will be chairing the event on behalf of the BHBIA.

See 'Downloads' on the right hand side for the full provisional programme.

Speaker Details

  • More than 30 years of high level experience in Qualitative Market Research within the healthcare arena; designing and doing research, building and leading teams, thinking and writing about research and making successful companies.
  • During the 1980’s, he and Mike Owen lead the introduction of projective and enabling techniques into the healthcare arena. In 2002, he co-authored ‘Developing brands with Qualitative Market research’, published by SAGE as part of their QMR series.
  • He is currently developing a new book ‘This is branding science’, which aims to explore the contribution of different disciplines (ranging from anthropology to neuroscience) to the understanding of brand development and out of this, creating a paradigm for joined up approaches to help make pharma brands and help move them forward.

Jackie is Co-Founder and CEO of Convosphere, a London based firm which provides businesses and their agency partners real and actionable social Insights on their target audiences and markets from across the world using in-country analysts who understand the language, culture and business sector. Convosphere works with many agencies in pharma to harness the value of social media insight within healthcare research.

She has a background in Digital Marketing and Social Media Intelligence which spans over 15 years and 2 continents. She has an MBA in International Marketing and worked at Marketing Agencies and Management Consultancies before founding Convosphere.

Jackie advises businesses on how to create better customer and partner relationships by using social intelligence. Jackie has advised businesses of all sizes on how to apply social thinking to delivering improved and more effective relationships with a wide range of stakeholders, become more customer-centric, and help the organization make data-driven decisions with local and global insights.

Rick founded qualitative-research-led consultancy Customer Faithful in 2009. He is best known for his healthcare research, working with global Top 20 pharmaceutical companies to develop patient-centricity insights that drive change across the organization. His projects with clients such as Pfizer, Amgen and Teva have included groundbreaking research with patients living with cancer, migraine and asthma, in the US and Europe.

As a qualitative researcher, Rick also enjoys the role of being Customer Faithful’s Innovator-In-Chief! and has developed a number of cutting edge methodologies in patient journey research. Currently, he is using Augmented Intelligence and Machine Learning software to develop new techniques for the large-scale analysis of open-ended comments, across major international languages.

Nick is an ethnographer. He is the founder of Naked Eye and a pioneer of ethnographic film methods to understand human behaviour. He trained as a Human Factors designer on the MSc programme at UCL and with design company IDEO on innovative user-centred research methodologies.

Nick has worked across different industry sectors for clients Microsoft, Amazon, Unilever, GSK and others to improve customer experience and engagement. His VR work has been used for insight and strategy work for leading healthcare companies and shown at industry science events.

Jonny is an International Consultant with a 40-year background in research and marketing.

Currently focusing on Diagnostic Primary Market Research and having worked in areas such as Oncology (cancer), Cardiology, General Medicines, Patient and Physician trackers and digital health. Originally from retail, pharmacy and client-side with Novartis Consumer Health and Abbott Pharmaceuticals in roles such as Brand Marketing, Digital Marketing and Research Director. Jonny has lived and worked in and across Asia (South Korea, Philippines, Australia), the Middle East (UAE, Saudi) and Europe (Switzerland, France), managing worldwide global projects, including the South and North Americas. Jonny also has experience across his long career in FMCG, Food, Technology, Online and Digital.

Cornish Londoner, married, with a four-year-old, living South of London, Member of MRS (AdvCrt) and studied Social Sciences at Kingston/Westminster.  An old dad, looking forward to being 60 years young!

Vanessa is a Franchise Insight Lead for Roche in the UK providing strategic direction and challenge to franchise teams based on data, analytics and insights to drive effective strategic planning and operational execution.  Currently aligned to Roche’s Breast Cancer franchise with a particular interest in forecasting, portfolio analysis and turning insights into action.  She has over fifteen years’ experience market analytics and the pharmaceutical industry, gain at Roche and AstraZeneca.  

Outside of work she is enjoys spending time with her husband and competing her horse in jumping and dressage.

Delegate Fees

'Early bird' delegate fees for bookings made on or before 26th September 2019:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 26th September 2019:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.  VAT will be added when you click Register for Event