We all know what brand positioning is – or do we?

Purpose

This session will serve as an inflection point for what brand positioning means in the world we now live in, and what we need to consider helping our clients understand identify their optimal positioning. As part of this journey, we’ll ask the hard questions around whether traditional positioning research is getting us what we need, and how we decide what a ‘winning’ positioning should be.    

What can you expect?

All attendees will take away an understanding the theory of brand positioning, be able to have a point of view on KPIs that matter when evaluating different positioning options and learn to make recommendations that are useful for pharma clients and creative agencies.

Who should attend?

This webinar would suit anyone who wants to brush up on their brand positioning knowledge and research toolkit.

It may also be useful for attendees of Getting Started in Healthcare Business Insights as a follow up to the Primary Market Research session, and as an introduction to what brand positioning is and how research can inform this. It's suitable for both pharma and agency professionals.

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Speakers

This webinar will be run by Natasha Patel – Managing Consultant – Head of Insight | Avalere Health. To find out more about Natasha and her experience in this area read their full profile in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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