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Virtual Workshop

BHBIA Optimising Market Research Insights to Increase Business Impact - 2022

Half day - 11.00am-3.30pm - via Zoom
Thursday 17 March 2022, 11:00 AM - 3:30 PM

Learn more about how to develop insights and actionable recommendations and how to make these stand out - to increase engagement and business impact. This half-day virtual workshop will be an interactive training session with opportunity for engagement with the presenters and your fellow delegates. 

11.00 Welcome and Introductions 

This workshop will consist of two parts: 

11.10 -13.05 Part one will help you to better understand how to develop insights and actionable recommendations, and the role of market research in generating these. We’ll explore the difference between data and insights and discuss how to answer the ‘so what’ and reach that ‘light bulb’ moment. 

  • Delegates will have the opportunity to immerse themselves in market research data and key findings from which to generate insights and what these mean for the pharma company.  
  • This will help researchers in agencies to turn data outputs into actionable recommendations, and business intelligence personnel in pharma companies to add value to research projects and ensure the research they commission delivers benefits to internal stakeholders.

(to include a 10 minute comfort break)

13.05 - 13.35 Lunch break

13.35 - 15.30 Part two will explore how to make our actionable insights stand out. Attention spans are decreasing and distraction is omnipresent. We’ll provide hints, tips and illustrative case studies to help you evolve deliverables in line with technology advancements and the way we digest data now, to increase engagement and business impact – there is so much more than just PowerPoint! 

  • Pharma delegates will benefit from fresh thinking on how to challenge the status quo when you are thinking about communicating insights for maximum business impact.
  • Agency delegates will learn actionable hints and tips to the art of storytelling and impactful communication.
  • To bring the session to life and make it interactive, we will leverage video, immersive experiences and interactive case studies to put theory into practice and to engage and inspire!  

(to include a 10 minute comfort break)

This workshop will be run by:
  • Basis Health
  • Synergy Healthcare Research

We are very grateful to these two organisations for collaborating to deliver this exciting session, and for giving their time and expertise for the benefit of BHBIA members.

This workshop is being repeated having been successfully run in 2021, and you can read a course review here

Speaker names will be confirmed closer to the event

Delegate Fees

'Early bird' delegate fees for bookings made on or before 20th January 2022:

  • Members: £189 + VAT
  • Non-Members: £234 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 20th January 2022:

  • Members: £210 + VAT
  • Non-Members: £260 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.