Zoom
Beyond the claim lies the story consumers buy. Learn how overlapping OTC messages combine into brand narratives that shape emotion, cognition, and choice using ground breaking behavioural science.
UCB Pharma, 208 Bath Road, Slough, Berkshire SL1 3WE
As an agency-side researcher, do you every wonder what a typical day is like for clients? This training will share key priorities for clients and typical business challenges they face for a more informed understanding of their world, including a tour of their science laboratories on site.
Virtual Event - via Zoom
The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.
Zoom
Patient choices don’t just happen in clinics, they’re shaped in digital culture. Podcasts (like the 1,500+ focused on diabetes alone) aren’t just stories, they’re signals of influence. Podcasters share their experiences and opinions that ripple through audiences, transferring beliefs and expectations at scale. This session shows how decoding those voices reveals the cultural currents driving patient behaviour.
Zoom
Increasing HCP engagement. Improving patient outcomes. True impact comes from understanding and influencing the full system of human behaviours that drive both. This webinar reveals how pharma can create lasting change through Behavioural Science 2.0 and systems thinking.
Zoom
In the complex world of healthcare, understanding the unspoken needs of your stakeholders is crucial. As professionals, you often possess valuable insights that could significantly impact decision-making. However, without formal authority, conveying these insights effectively can be challenging. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will walk away with powerful tools and techniques to build trust and amplify your influence within the healthcare ecosystem.
Zoom
Understanding the principles and theory of compliant Market Research is one thing, feeling confident in the practical application of the guidelines can be another. This workshop is designed to help you put theory into practice. Our hosts come from a Pharma company, Market Research Agency and a Fieldwork agency so are well placed to help you apply the guidelines from different perspectives.
Virtual Event - via Zoom
The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.
Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Birmingham B40 1PP
bhbia2026 is where the healthcare business insights community connects to learn, share and shape what comes next for the industry.
Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1PP
bhbia2026 will be held on the 27th & 28th April at the Hilton Birmingham Metropole, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.
Zoom
Why does mindset matters? Challenging conversations are inevitable in healthcare. Embrace your fears, and develop the confidence to deliver crucial messages that really need to be heard. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will master the art of challenging conversations, and ensure your valuable insights reach decision-makers and drive positive change within the healthcare ecosystem.
Zoom
Ensure you pass the ‘so what? test. Ask powerful questions to clarify your clients’ & stakeholders’ key business issues. Ensure that you can then deliver actionable insights with impact.