Events, Courses & Webinars

EVENT

Annual Conference - bhbia2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1PP

bhbia2026 will be held on the 27th & 28th April at the Hilton Birmingham Metropole, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.

VIRTUAL WORKSHOP

BHBIA Stepping into Challenging Conversations - 2026

Zoom

Why does mindset matters? Challenging conversations are inevitable in healthcare. Embrace your fears, and develop the confidence to deliver crucial messages that really need to be heard. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will master the art of challenging conversations, and ensure your valuable insights reach decision-makers and drive positive change within the healthcare ecosystem.

EVENT

Annual Conference - Exhibition & Sponsorship Opportunities 2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Birmingham B40 1PP

bhbia2026 is where the healthcare business insights community connects to learn, share and shape what comes next for the industry.

VIRTUAL WORKSHOP

BHBIA Nailing the Business Issues to Deliver Actionable Insight

Zoom

Ensure you pass the ‘so what? test. Ask powerful questions to clarify your clients’ & stakeholders’ key business issues. Ensure that you can then deliver actionable insights with impact.

WEBINAR

BHBIA From Purity to Power: What Wellness Culture Means for Future Health Behaviour

Zoom

Wellness is no longer just a lifestyle trend - it has become a trillion powerful cultural force reshaping how people understand health, authority and trust. Drawing on ethnographic research and film, this session explores how concepts such as ‘naturalness’ and ‘purity’ now compete with medical expertise and what this means for pharmaceutical brands navigating an era of institutional scepticism.

VIRTUAL WORKSHOP

BHBIA Mastering the Art of Facilitation - 2026

Zoom

You’ve uncovered a valuable set of insights and you’ve crafted a brilliant de-brief story that will capture the hearts and minds of your audience. But to truly elevate your project outcomes, mastering the art of facilitation is essential. Whether you’re a pharma member managing cross-functional teams or an agency member leading project scoping and results de-brief meetings, knowing how to guide discussions and control the dynamics in the room can help you and stakeholders more effectively achieve your goals and great collaborative working.

WEBINAR

BHBIA Unlocking Authentic Insight: When Therapy Meets Qualitative Research

Zoom

Even Alan Parsons is getting into therapy, but on a serious note: What can we qualitative researchers learn from therapy sessions to dig deeper into our respondents’ motivations? Is our respondent in their child ego state or their adult? And why does it matter?

VIRTUAL WORKSHOP

BHBIA Crafting Compelling Stories & Actionable Outputs

Zoom

Learn to cut through information overload by crafting clear, compelling, and actionable narratives. Discover the power of storytelling and apply proven techniques used by effective communicators. Enhance the value you deliver to clients and stakeholders, building stronger, more trusted relationships.

EVENT

BHBIA Rising Stars Connect Group - July 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

FOUNDATION TRAINING

BHBIA Getting Started in Healthcare Business Insights - 2026

London (venue to be confirmed)

From drug development to Primary Market Research methodologies, Secondary Data sources and uses, to the role Ethics and Compliance plays throughout it all, this one-day workshop is the perfect opportunity to get your new starts or graduate placements up and running.

WEBINAR

BHBIA Evolution of Incentives: Strategies for Success in Motivating Sales Teams and Achieving Business Objectives

Zoom

Motivation that matters—explore the evolution of incentives from traditional sales to strategic engagement, and how best practices drive performance and purpose

VIRTUAL WORKSHOP

BHBIA Advanced Presentation skills: Delivering Impactful Stories

Zoom

Develop and refine your presentation skills in both virtual and face to face settings Communicating and connecting effectively with clients, whether internal or external, is an increasingly essential skill for today’s researcher/analyst.  After all, ours is a ‘people’ business: clients buy people whom they trust and respect, and who deliver personal benefit and organisational value.